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Decades ago, the NFL made a remarkable discovery —  marketing through myth-making and story-telling. SUBSCRIBE TO KEEP READING Start for $0 & enjoy free unlimited access for 30 days. Daily TV listings for U.S. and global soccer. Inside access to USA’s 2026 World Cup prep. Exclusive interviews with players and coaches. Expert analysis of top […]

A $250 million training/office complex is part of a spending boom in U.S. Soccer, but is the men's team any better than the last time the U.S. hosted the World Cup?

Two documentary series on U.S. soccer show the struggles the men's team and the sport as a whole has faced, recasting them as classic underdog worthy of fan support.

John Blackwell has withdrawn from draft consideration but may one day join the small, Duke-heavy group of NBA players whose wingspan is less than their height.

As universities prepare to spend millions paying athletes directly, fears mount that Olympic and women’s sports will pay the price. An improbable figure could well stop it

Or are people overreacting to the Tar Heels being turned down by a couple of their coaching choices?

That's right -- bring on promotion and relegation in the NBA.

Why do all this after a long, arduous club season?

Fans love watching an underdog cause an upset. The problem is that unbeaten teams are unbeaten for a reason

The US men’s and women’s teams claimed titles at the Winter Games this past week. The warm fuzzy feelings didn’t last long

Other nations are catching up with the US in its traditional strengths such as snowboarding. But that’s not necessarily a bad thing for Americans

The Canadians began the Milano Cortina Games with a cheating scandal and a gold drought. In the second week of action, it’s woe Canada no more

With 13 medals through the first five days – surpassing their total at Turin 2006 – the Italians are the surprise stars of these Games. What’s different this time?

At long last, Major League Soccer is fulfilling the dream of every player agent, every weather forecaster and perhaps a few retractable-roof contractors by switching to a fall-to-spring schedule.

The Octagon is more international than ever – so why is Dana White still tied to an administration that seeks to isolate large parts of its audience?

A conversation with Beau Dure of The Guardian about the changing landscape of the WNBA and the slow pace of increased salary for players in the league even though ratings and revenue are skyrocketing. This will impact the new Portland team - The Fire - next season. We also spoke with Ryan Whiteside of the Lane County democrats about strategies the democrats need to incorporate for a winning message.